How to Write Goals That Actually Stick
Most goals fail because they’re vague or misaligned with your actual values. Learn the framework Marcus uses with clients to write goals that stick.
Read ArticleThe Journey
From Corporate Consulting to Personal Effectiveness Coaching
The Wake-Up Call
Marcus discovered his passion for personal effectiveness while working as a management consultant at a Big Four firm in Singapore’s Central Business District. He noticed something interesting—technical skills alone didn’t guarantee career success. The people who thrived had something else: clear goal-setting strategies and intrinsic motivation frameworks.
The Shift
Over 14 years, Marcus transitioned from corporate consulting to founding his own coaching practice. Eventually, he joined Ascend Goals Pte Ltd where he now directs the strategic vision for goal-setting programs. These programs are tailored specifically to Singapore’s demanding education and business environments—because what works in Sydney doesn’t always work here.
The Work Now
His work has been featured in The Straits Times, Business Times, and Channel NewsAsia. He regularly conducts workshops at institutions like Raffles Institution, Victoria Junior College, and Singapore Management University. What drives Marcus is witnessing the tangible transformation in his clients—secondary school students gaining university admissions to their dream institutions, mid-career professionals breaking through performance plateaus.
The Philosophy
Marcus believes that effective goal-setting isn’t about willpower or motivation alone. It’s about designing systems, removing friction, and aligning personal values with measurable outcomes. His approach combines behavioral psychology, habit formation science, and practical accountability structures that work within Singapore’s fast-paced, results-driven culture. That’s not theory—it’s what’s produced results for over 2,000 individuals.